Digital Marketing Power

Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.

Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

The 4Ps of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question is, does social media fit into the 4Ps and, if so, where?

Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with the right content at the right time in the buying cycle—on any channel. To achieve this, you have to move beyond mass email campaigns and, instead, shift focus to personalized, content-focused lead nurturing.

Online marketing is great for boosting brand awareness and for helping a company to maintain visibility—but what many business owners want to know is this: Can online marketing actually have a direct, positive impact on sales? For those wondering how to increase sales with marketing, there is no magic formula, no secret blueprint, and no mystic incantations that will bring about success. It is simply a matter of businesses applying themselves to the basic, tried-and-true methodologies of digital marketing.

There are five particular habits, tips, and strategies that we might recommend to any business owner wondering how to increase sales with marketing. They are outlined in the list below.

As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies.  Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.

CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.

So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to your new year’s marketing plan? If your existing marketing mix consists of traditional strategies that fail to achieve optimal results, it’s time to make the most of the new year and add more digital marketing to your overall marketing plan.

This doesn’t mean you should completely replace what you have now, but do look at how to integrate digital strategies such as new marketing software or other tools into your current plan.

With this in mind,take a look at the following digital strategie for prime results going into 2012