Digital Marketing Power

Moms spend 37% of their daily media time on their smartphones and 97% of moms made a purchase on their tablet in 2012. There’s a huge opportunity for brands to provide value to customers through apps, especially to moms. However developing an app, particularly for the first time, is not a simple task. Rather, you need a well thought-out mobile strategy. App development requires a large budget, skilled engineers, dedicated marketers, and time. Here are several key topics to keep in mind while you consider if an app is the right choice for your brand.

It’s easy to create a mobile website anyone can view on just about any mobile device. There are two ways to do it—create a mobile version of your existing website or create a fully-scalable version of your website which works on all devices.

Having a responsive website is very important in this day and age as more and more people are using small devices to access the internet and view websites. Any web master will tell you that website layout greatly affects your traffic and if a person is using a small phone to access your website then you must make sure they can make use of your resources.

While searching on your phone Something Interesting! shows up and you decide to click on it. This leads to a minuscule website requiring a combination of creative mobile gestures (press and zoom, swipe, drag, tilting the phone a different way) to help you sift through content. You zoom in, "No, that's too close." You move up, "Argh, that's too far up." After a while you have already forgotten what the Something Interesting! was and an incoming text message reclaims your attention, leaving the hard-to-navigate website in the dust.

This is where responsive design comes in.