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The fundamental appeal of branded, business-centric mobile applications is clear: Whatever your company does online can also be done on smartphones, which adds portability, location targeting and other cutting-edge technological enhancements to the mix. The potential of mobile apps extends far beyond marketing. Sure, companies can leverage applications to promote their products and services, reaching on-the-go consumers looking for compelling places to shop or grab lunch. But mobile apps can also support online purchase transactions, customer loyalty programmes, turn-by-turn directions and social media interactions.
By 2014, mobile internet should take over desktop internet usage,” that’s one of the key points in a recent infographicscontaining various stats on the future of mobile; in other words, in a few years from now mobile devices will be more commonplace than desktop computers. As a business, how do you benefit from this trend? Here are 10 ways your business can benefit from the mobile marketing trend:
What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with. .
The International Business Series is brought to you by UPS. Discover the new logistics. It levels playing fields and lets you act locally or globally. It's for the individual entrepreneur, the small business, or the large company. Put the new logistics to work for you. One of the best ways to enrich your traveling experiences while doing business abroad is to learn the local languages of the countries you visit. Unfortunately, most people don't have time to put in the years of study this feat requires before their next business trip. In this case, it's still nice to be able to ask where the bathroom is, read a menu, and decode street signs with enough proficiency to not get lost. Furthermore, locals will probably admire your will to try, which can definitely be at least a small business advantage. Here are 15 apps for iPhone, BlackBerry and Android that will help you navigate another language even if you don't have time to learn it.
Facebook is the most popular mobile app in the U.S. in terms of unique users — at least for now. The signature Facebook app passed Google Maps in October of last year to become the most used mobile app in the U.S. and held onto the top spot through the end of the year, according to data released Wednesday by comScore Mobile Metrix. Facebook's app enjoyed strong growth in 2012 with 85.5 million monthly unique users in the U.S. in December across iOS, Android and RIM's mobile platforms, up from just under 65 million in March, when comScore first started tracking mobile app data. (In October, Facebook reported 604 million monthly mobile users worldwide.) Google Maps, on the other hand, saw its active user numbers dip from about 80 million in August and September to a little more than 70 million in October after it was removed as a default app on iOS 6. .
There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens. However there are still several different options facing brands that want to create a mobile optimised site. Responsive design is seen by many as being the future of web design. So to show how responsive design can be applied in retail, here are 10 examples of ecommerce sites built using responsive design.
Mobile banner advertisements are a good way to target mobile consumers and drive traffic to an application, optimized site or social media account. This post suggests the best way to get the most out of a mobile banner ad.
Mobile photography is becoming more and more popular with an ever expanding sea of apps available to aid anyone with a keen eye and a smartphone. Today we’re going to look at 30 of the best mobile apps for photographers! There are plenty of photography apps out there that aren’t worth a second glance, but here are the ones that are actually worth taking a look at. From apps that will help you edit your shots, to those that recreate toy cameras of the past, this post covers them all. Whether you’re an Android or an iPhone (or even iPad) user, this roundup is the place to be.
Google's already embraced NFC for mobile payments, and it's now ready to do some sharing as well. That comes in the form of the new Android Beam feature for Ice Cream Sandwich, which the company just announced at its joint event with Samsung in Hong Kong. Much like HP's ill-fated Touch-to-share functionality, it will let you simply tap two NFC-enabled devices together to share a piece of information. That will work with a range of apps and services in Android, including YouTube videos, contact information, maps, web pages, and even links to apps in the Android Market. Check out this great demo video.
There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies. What will mobile marketing look like in 2012? This post by Giselle Tsirulnik writing for Mobile Marketer, will provide some interesting insights.
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This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. What data do we have that supports the premise that mobile marketing is the next big thing? Glad you asked. Here are 9 amazing facts and figures about mobile marketing that’ll help you wrap your head around why mobile is going to be bigger than radio, TV, and the personal computer – combined.
It’s easy to create a mobile website anyone can view on just about any mobile device. There are two ways to do it—create a mobile version of your existing website or create a fully-scalable version of your website which works on all devices. Having a responsive website is very important in this day and age as more and more people are using small devices to access the internet and view websites. Any web master will tell you that website layout greatly affects your traffic and if a person is using a small phone to access your website then you must make sure they can make use of your resources.
Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly. Here's how .
In December the author of this article wrote about the new cool gadgets that help you keep track of your exercise targets. Now he brings you the best 5 Mobile Apps that help you get back in shape. Particularly useful just after Christmas.
At this point, you may be predictionedout. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years. Before I dig into my five predictions though, it is probably worth looking at a little background data that have helped inform my thinking Read on....
As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speApps are a truly global phenomenon, with mass consumer appeal. Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. Apps have made a healthy contribution to Apple’s revenues, generating an estimated $6 billion, comprising the 30% Apple takes in the cost of App downloads, charges from in-App payments, and revenue from iAd, its in-App advertising business that is still finding its feet.ed.
CLEVELAND - The marketing world is in the middle of a seismic shift toward inbound, real-time and personalized engagement.The advancements in mobile technology which include smartphones, tablet PCs and iPads are presenting tremendous opportunities for audiences to personally interact and engage with brands in real-time. An estimated 50% of all mobile phone users today are using smartphones to access the internet. This has enabled the growth of a new frontier in augmented reality. Aurasma is a new technology that brings the physical and virtual worlds together.
You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. Interested in digital wallets, gaming, or social media? You'll soon be acquainted with NFC — which could transform the way we shop, pay, save, and interact with other mobile device users and even with physical objects. NFC is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity.
Five million Koreans already have an NFC phone, says mobile network operator KT and that number is expected to rise to 20m by the end of 2012. Payments for bus, subway and taxi fares are the most popular NFC applications. This post demonstrates why NFC phones will be everywhere within a few years.
For Americans who own cell phones or other mobile devices (at least 85% of the adult population, according to a new survey), 2011 ushered in a whirlwind of news. Some of the year's top mobile stories were mostly hype (QR codes and cell phone radiation) or vaporware (those persistent iPhone 5 rumors). But other developments were genuinely important to the U.S. mobile landscape. Here's a quick and entirely subjective list of picks for the 10 most important stories and trends for 2011 in U.S. mobile news.
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