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While searching on your phone Something Interesting! shows up and you decide to click on it. This leads to a minuscule website requiring a combination of creative mobile gestures (press and zoom, swipe, drag, tilting the phone a different way) to help you sift through content. You zoom in, "No, that's too close." You move up, "Argh, that's too far up." After a while you have already forgotten what the Something Interesting! was and an incoming text message reclaims your attention, leaving the hard-to-navigate website in the dust.
This is where responsive design comes in.
