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Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.
Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.
It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.
