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As we know that having a newsletter is essential to engage with your potential customers and subscribers. And it is essential to get them to actually sign up up for your newsletter. That can sometimes be challenging. But a simple way to improve your opt-ins is to use a popup form on your blog or website. 
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Inbound marketing is all the rage. Social media has us consumed. B2B Marketers are creating more content than ever before. We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves. For many of us, it’s working! Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.
Erica Thayer's curator insight,
March 3, 2014 10:43 AM
This article discusses the ways the inbound, social media, marketing can effect your outbound, traditional, marketing efforts. As companies are beginning to understand that their customers are constantly online and that social media websites are an effective, inexpensive way to communicate with them, budgets are going up. Businesses are allocating more money to social media marketing. When thinking of the flaws in social media marketing, this one is not something I had previously thought of and I find it very interesting: Companies are having their customers fill out information such as names, email addresses, birth dates, etc. through social media webpages. They are then using this information to determine target markets and necessary traditional media that should be used. Many customers, though, are not comfortable giving out their personal information over the internet, and are giving these companies false information. This false information can effect the success of any traditional campaign, and something needs to be done to avoid this. The article gives a few suggestions, such as requiring valid email confirmation, that I now understand and believe should be done. When measuring the success of your traditional media, it is important to measure the success of any social media efforts used to fuel the traditional. This is something to keep in mind while measuring. 
Abd Torah's curator insight,
March 24, 2014 11:47 AM
Is Inbound Marketing Trashing My Outbound Marketing?
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Every small business needs an arsenal of online tools to achieve business success without breaking the bank. In today’s “freemium” world, many companies offer low-cost or even free online management tools that will help you stay sane and effective as a manager while increasing your productivity. Best of all, they do the job without putting pressure on your pocketbook. This article suggests six of them worth a serious look.
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Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.
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What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.
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Have you ever been at a great party and unable to switch off from work? Did you find yourself comparing it to marketing a business (sad, I know) but true never the less. Here are some observations on the similarities between throwing a party and promoting a business online.
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So why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. However, it may be prudent not to blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works. It could be that a blended strategy of traditional and digital marketing can still yield returns for your business. Here are 10 suggested benefits of Digital Marketing v. Traditional Marketing:
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