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Hi, this is Ted and I’m from X Corporation. Do you have a few minutes?”
I’m immediately up in arms. I know he wants to sell me something that I am 99% sure I do not want to buy (for the record, I’ve never made a purchase from someone cold calling me).
Can you relate? What is it about sales that puts us on guard? Why do salespeople do such a bad job of connecting with customers and of making us feel like they’re helping us?
If you’re in sales (and as a small business owner, you probably are in one way or another), take these tips to heart, and see if you get better results.
