Digital Marketing Power

You may think that outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different tactics that apply better in some situations than others. Strictly defining what you “can” and “can’t” do under inbound marketing, or any other marketing strategy, isn’t always helpful. This articla looks at some of the tactics commonly used and how they might be classified,and puts aside the “good” or “bad” values to look at the big picture.