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It can safely be said that the foundation of inbound marketing is built on one single word: customer. Everything we do as inbound marketers is aimed at creating an excellent user experience, centered on our customers and their needs. We know that at the end of the day, we don’t need to have the best product out there as long as we’re the best at making our customers happy and adding value to their lives.
Unfortunately, many companies don’t believe in that. They think of their customers as cash cows, there only to boost the company’s sales. Even if that’s not the case, many times companies experience certain situations in which they fail to meet their customers’ standards. They don’t know what they’re doing wrong.
The solution to that is, of course, listening. To start you on your way, here is a list of 8 tip to ensure great customer services.
