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You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family: ASO (or App Store Optimization) is the online marketing of mobile apps through items like their descriptions, keywords, titles, and more. Because apps are marketed somewhat similarly, but not the same way as traditional web content, the industry has dubbed this area of optimization accordingly by giving it the name ASO, and thus identifying the “store” as the means through which one attempts to market their app successfully.
Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing.
There is a good way and a bad way to do everything, but for some reason when most people start carrying out SEO on their website they choose the bad way. The good way will work and you will get the results you deserve. The good way will cement your top spot in the rankings for lots of different keywords and you will have an endless stream of traffic that visit your site and buy your products. The bad way means you will get no results, or if you do they will be so small that they’re not even worth patting yourself on the back over. You will end up working yourself so hard that your only option is to throw in the towel. Do you know why you’re doing it the wrong way? The differences can be tiny and we’re going to look at them right now so you can change your ways.
SEO can take hours, days, months, and years to utilize on your blog, but that doesn’t mean there aren’t ‘quick fixes’ as well. The main idea of SEO is that you keep doing it in order to keep getting results, but if you don’t have a lot of time on your hands, here are a couple of quick tips for improving SEO on your blog that you can likely look into during your lunch break. None of these options will take longer than fifteen minutes (unless you take your time) so you can check them off of your to-do list whenever you have a spare minute or two.
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.
Digital Marketing Power - My Curation Topic
I've been fascinated with digital marketing and its possibilities ever since the term was coined. I guess that's because I've been professionally involved in sales and marketing for over 20 years now, way before the invention of the internet. I remember trying to think of a suitable title to encapsulate what digital marketing means to me and I realised that the word POWER had to be in there. When you think about it, when has there ever been a time in the history of commercial marketing and PR where a one man band or small business could compete with a multinational or global business. Digital marketing (when executed correctly) can level the playing field. My objective with 'Digital Marketing Power' is to select the best content from the best content producers around the world based on the following 3 key principles; 1) Education - provide hot tips and advice which you can use in your business immediately to make a difference 2) well written and nicely presented content for your enhanced experience and 3) evergreen content - so you can go back and reference this material regularly if you so choose. This is not a news site. Finally, I wanted to take this opportunity to mention my business, Gary Hitching Associates. I'm a business development consultant and specialise in lead generation, sales and customer retention for mainly SME businesses. Digital marketing and social media marketing are very significant components of my business development toolkit. Please feel free to visit my website and download a free copy of my 'Marketing Audit Checklist' www.garyhitching.com
After offsite engagement for awareness, the next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO. First a caveat! CTR studies are both fun and farcical. When no two search results are the same, predicting the percentage of click-throughs in certain positions, and leveraging that as a prognostication of actual traffic can, at best, provide directional data and, at worst, leave clients unhappy when targets fall short. .
Forrester’s recently published The Purchase Path of Online Buyers offers insights that aren’t surprising to many in the know. Email and search are the key drivers of online sales, with social contributing only a tiny bit. You can of course buy the paid report, but if you don’to, the bottom line is that smart retailers are using paid search and sophisticated email marketing to drive sales and repeat business. This article will give you the key findinds of the Forrester report.
Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for.
SEO can be a very daunting task. With the help of plug-ins, this daunting task becomes a piece of cake. As we all know search engine optimization is extremely important for any website or blog in order to be found on search engines like Google, Yahoo and others.In order to ensure that we meet our SEO goals, we must make sure that we do it properly. Performing search engine optimization tasks improperly can put you even farther behind than where you started. With this list of 10 SEO plug-ins, you will see how to easily exploit search engine optimization techniques and do it correctly. Many of these plug-ins can be used in conjunction with each other, further optimizing your websites SEO potential.
Yes, I realize the irony of an SEO firm telling you that ranking first in Google and Bing isn’t going to make a difference for your business. Shouldn’t I be shouting the value of rank from the rooftops? Here’s the thing though, while ranking well is important (there are plenty of reports detailing the percentage of clicks the top ten sites get), it isn’t the only thing you should be worrying about. Today’s Internet user is smart; they know that just because a site is ranked first that doesn’t automatically mean it’s the best site for them. 1st ranked sites may get the lion’s share of clicks, but clicks do not automatically equate to conversions.
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It’s true that Google wants the most relevant and quality results at the top of their SERPs, but we can’t overlook the fact that they also want popularity. Your company might be the cool (and smarter) new kid in school, but those that are established and already deemed “popular” are going to stay at the top for a little while longer. This might not seem fair, but in the way of SEO there are really two ways to look at the dilemma. Read on..
Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. This means understanding as much as possible about the human audience.
Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting. eMarketer projects Twitter to expand to 36.3 million monthly U.S. users in 2013, up from 31.8 million in 2012. Twitter can be a great way to drive traffic to your website. Twitter is free to use and if done properly, tweeting can be a powerful tool in helping your site get found while raising your rankings on search engine results pages. One of the quickest and easiest viral campaigns you can start right away that can increase your SEO rankings is to start a Twitter petition.
The first thing that you need to know about the Meta Description Tagis that it no longer actually contributes to SEO or your Search Engine Results Page (SERP) rankings. So why the title? Because the meta description tag is still part of most SEO services, plug-ins, software packages, and discussions. The Meta Description Tag is a statement describing the content of the webpage. It is not visible to website viewers (unless they know where to look), but is visible to search engines. It makes up the content that usually appears on lines 2 & 3 (below the title) of your listing on the SERP. It is your first opportunity to “sell” to your potential visitor – definitely worth putting some time into.
Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI).
Let’s face it, blogging is not easy. The hardest part can be thinking of good things to write about. There are only so many different ways that you can talk about the Super Bowl Ads and when you’ve exhausted all options, you’re just left with writer’s block. When it comes to SEO, without good content you can’t grow your rankings. You may find yourself searching for ideas on how to generate fresh content. Here are some great tips from a recent SEOmoz webinar called 'how to blog like you mean it', which should help the next time you find yourself staring at the wall.
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are seeking and finding instant gratification, wherever they are and wherever they go. The business case for this evolution is clear. The writing is on the wall. And unless you, as a business owner, adapt quickly to this change, you’ll be leaving money on the table! Mobile SEO that is focused locally and integrated socially will drive relevant, quality traffic that converts far better than any other option – and the volume of this traffic is set to grow exponentially in coming years.
The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization. This is a Tutorial on Title Tags.
There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash.
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