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Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients. Below is a list of 10 social media tracking tools you should know about.
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The strategy of a Social Media campaign is different for a company with several thousand employees and a national audience than it is for a small local business. While the local business works to attract people from a limited area, large companies must think on a more global scale. The local business may rely on personal networking via referral groups, Chambers of Commerce and community organizations. Participation in social sites is often confined to a smaller audience of followers, who tend to live and work in the same geographic area. (However, as businesses grow, they may consider expanding their service area or even looking for online sales opportunities. Their participation in online social sites can act as a springboard to find a larger customer pool.) While national and international companies may use Social Media Marketing for the same purpose as smaller companies – to build relationships and obtain referrals – their overall strategy will not be the same. The business owner or operating officers may have no personal involvement in the Social Media Campaign or be involved in local face-to-face referral networks.
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If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls. But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
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Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
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With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks. Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media.
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Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
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The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?” Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure.
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What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with. .
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.Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. Below, additional findings from ExactTarget's new "Subscribers, Fans, and Followers" study titled "Marketers From Mars," which polled online consumers and marketers about their use of digital media.
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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus . No so. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons. Read on...
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The 4Ps of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question is, does social media fit into the 4Ps and, if so, where?
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Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media. Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value.
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Social media marketing is an important part of a successful book launch. Authors that don’t know how to use social media need to either hire someone to help them define a social media strategy for them to implement or hire someone to implement a successful social media strategy on their behalf.
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In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count:
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Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sales. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each other as they interrelate to one another. The interaction between Yin and Yang establishes harmony and gives birth to things. Mastering Social Media marketing depends very greatly on your ability to understand and capitalize on the power of these two forces in all that you do. Certain components lend themselves to one or the other but without each one working in tandem, your Social marketing will fail, one way or the other.
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Measuring what matters is the most effective way to ascertain ROI, of course when it comes to social media marketing. But, inevitably, that means firstly establishing what ‘matters’ most to each individual business. And, unfortunately, traditional marketing metrics still focus doggedly on cash generated per £1 spent. Old school thinking. One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing. This article outlines the ROI factors.
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Web video is a key part of the content marketers' portfolio. With today's technology, video content is less costly, easier to create and more effective than ever. And B2B companies have taken notice. Loads of really useful information in this posted presented by way of an infographic.
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You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update. If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button. Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others. If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else. If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
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2012 saw a number of unbelievable social media ‘fails’ last year. It seems that even with dedicated social media teams, in-house lawyers and years of marketing experience some big businesses dug their own traps and then flung themselves into them when it came to their online engagement. In light of that, how can small and medium enterprises (SMEs) expect to fair well? While there has been a massive drive to get businesses online both to sell and to actively engage with their audiences there has been a sense of ‘Fools rush in…’ to the whole thing.
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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There are many calling themselves social media experts these days. Here are some top tips for 2013 from some of the more recognised social marketing experts respected by the wider industry.
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As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.
CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.
So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”
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The rise of Facebook, Twitter and other social networking platforms are challenging the traditional methods of messaging with Facebook announcing a "Modern New Messaging System" and even major brands such as Ben&Jerry announcing that they will will no longer be emailing but “Facebooking” updates to their Facebook news feed instead.
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As marketers look back on 2011, they’ll no doubt see another year in which social media grew at a blistering pace. It is no longer optional for marketers both large and small to make use of Twitter, Facebook, and the like; social media tools have become a mandatory part of an integrated media strategy. But there is a looming issue that may come to a head next year, something that has continued to bedevil marketers since they began to use social media. That issue is ROI.
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