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Dammit. It’s happened again. In fact, it’s happened ever since you created your Facebook Fan Page – and you’re mighty tired of it, aren’t you? Tired of wasting your precious time carefully crafting status updates that don’t get read. Tired of eagerly anticipating all the likes and comments your latest post is going to get only to be met with a whole lotta nothing. And the funny cat memes you steal from Google Images to go with your updates? No one is liking those either – and everyone likes cat memes. So what the hell is going on?
With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just looking for jobs.
Hashtags can be a powerful communication tool for businesses. Rupert Staines, European MD at RadiumOne offers seven best practice tips on getting them right. The social media boom showed no signs of relenting last year and with that exponential growth came the wider use of hashtags by businesses and consumers. In fact the American Dialect Society crowned ‘hashtag’ as the word of the year and the French government’s General Commission for Terminology and Neology have issued a recommendation that French social media users should shun the term in favour of a French alternative due to how widely used it has become in the country. Whichever way you look at it, the hashtag revolution is certainly causing quite a stir globally and has become one of the most popular and recognisable phrases – with one couple even naming their child Hashtag. Although I wouldn’t recommend this, hashtags are clearly worth keeping on top of, so here are some tips to help marketers effectively use them to benefit their business
Social media marketing is an important part of a successful book launch. Authors that don’t know how to use social media need to either hire someone to help them define a social media strategy for them to implement or hire someone to implement a successful social media strategy on their behalf.
If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls. But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan. This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught. To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
Are you looking to create content that engages your audience and compells them to take action? Does your content connect with people and encourage them to engage? In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.
Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social media is about being social, which means that most conventional marketing/promotion is not going to work on social media.
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it. A great way to test the waters is to create a short, highly shareable video.
Facebook has become an indispensable tool for business. Why? Yes, because there are a billion people interacting there. Also because your friends, relatives, and most importantly, your competition, are interacting--creating great relationships and building trust--in this global community. Did you know that Facebook is primarily a consumer-driven community? And most of them are savvy enough to smell (and block) a disingenuous marketer a mile away. We asked author and speaker Brian Basilico for his top five Facebook "don'ts" for your business. What are your pet peeves? Go ahead, add to our list!
If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. This guide provides reminders and tips that will help you successfully implement your social media strategy.
With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks. Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media.
Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources. Most important among these is time, especially the owner’s or solopreneur’s time since there’s always something else that needs to get done that will yield an easily measureable return. As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track
Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results.
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Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. Ignore them at your peril.
Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients. Below is a list of 10 social media tracking tools you should know about.
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count:
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sales. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each other as they interrelate to one another. The interaction between Yin and Yang establishes harmony and gives birth to things. Mastering Social Media marketing depends very greatly on your ability to understand and capitalize on the power of these two forces in all that you do. Certain components lend themselves to one or the other but without each one working in tandem, your Social marketing will fail, one way or the other.
Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car parts, it lacks the mass appeal of food, or fashion. However, that doesn’t mean that you can’t develop an engaged following, or serious social media promoters. It just means you need to work a little harder to achieve the attention you deserve. To inspire your pinning, posting, and Tweets, we’ve curated a list of “boring” brands you can’t help but love:
LinkedIn recently announced that they now have over 225 million users. A reminder that LinkedIn gives opportunities to connect and communicate for both individuals and businesses across more than 200 countries. In this post, we will look at some of the main features that are available for individuals and businesses on LinkedIn..
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.
Measuring what matters is the most effective way to ascertain ROI, of course when it comes to social media marketing. But, inevitably, that means firstly establishing what ‘matters’ most to each individual business. And, unfortunately, traditional marketing metrics still focus doggedly on cash generated per £1 spent. Old school thinking. One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing. This article outlines the ROI factors.
Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
Gamification is taking the world by storm. It’s been a mainstay of Facebook’s revenue strategy for years now as users make candy creations in Candy Crush Saga and take care of livestock in the hit game FarmVille 2. You’ve probably even participated unknowingly at the grocery store when you use the grocer’s coupon app to maximize your savings percentage and get a little thrill from seeing that you’ve saved 20 percent. Enterprises increasingly are using gamification as part of their social media management plan to create a space where employees, customers and business partners can interact with business processes in an engaged and fun way in order to meet bottom line goals. But what can it do for your online content strategy? Here are four tips for implementing a gamification plan to encourage engagement with your content that results in increased reach across social channels.
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