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Scoop.it!
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. 
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Scoop.it!
Not sure who on your team might be best to manage social media marketing? Entrepreneur writer Mikal Belicove suggests the person should not only be passionate about communicating online but also have access to all departments. That way, he or she can be informed on all of your company's new developments. Nice short video.
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Scoop.it!
Dazed and confused about social media? You’re not the only one. Even the “experts” sometimes need to get back to the basics. Whether you have 10 years experience in social media, or you're simply aspiring to pen your first Tweet, you're in luck. Here are the 10 Commandments for Twitter, Pinterest, Facebook and more. The following rules should be the root of all social media strategies.
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You might argue that some of these influencers are narrow in the sense that their focus is on LinkedIn or eBay rather than on social media marketing in general. They can’t be leading in social media. But there is a lesson there also. People with larger influence are tending towards specialisation, perhaps as a way of competing with longer established influencers.
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