Digital Marketing Power

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count:

With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks.

Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media.