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![24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Power | Scoop.it](https://img.scoop.it/L2oUabjPV3OJ6ILz94n1bTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent? What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?
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Hashtags can be a powerful communication tool for businesses. Rupert Staines, European MD at RadiumOne offers seven best practice tips on getting them right. The social media boom showed no signs of relenting last year and with that exponential growth came the wider use of hashtags by businesses and consumers. In fact the American Dialect Society crowned ‘hashtag’ as the word of the year and the French government’s General Commission for Terminology and Neology have issued a recommendation that French social media users should shun the term in favour of a French alternative due to how widely used it has become in the country. Whichever way you look at it, the hashtag revolution is certainly causing quite a stir globally and has become one of the most popular and recognisable phrases – with one couple even naming their child Hashtag. Although I wouldn’t recommend this, hashtags are clearly worth keeping on top of, so here are some tips to help marketers effectively use them to benefit their business
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You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.
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Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.
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Dazed and confused about social media? You’re not the only one. Even the “experts” sometimes need to get back to the basics. Whether you have 10 years experience in social media, or you're simply aspiring to pen your first Tweet, you're in luck. Here are the 10 Commandments for Twitter, Pinterest, Facebook and more. The following rules should be the root of all social media strategies.
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Gamification is taking the world by storm. It’s been a mainstay of Facebook’s revenue strategy for years now as users make candy creations in Candy Crush Saga and take care of livestock in the hit game FarmVille 2. You’ve probably even participated unknowingly at the grocery store when you use the grocer’s coupon app to maximize your savings percentage and get a little thrill from seeing that you’ve saved 20 percent. Enterprises increasingly are using gamification as part of their social media management plan to create a space where employees, customers and business partners can interact with business processes in an engaged and fun way in order to meet bottom line goals. But what can it do for your online content strategy? Here are four tips for implementing a gamification plan to encourage engagement with your content that results in increased reach across social channels.
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Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. Ignore them at your peril.
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The strategy of a Social Media campaign is different for a company with several thousand employees and a national audience than it is for a small local business. While the local business works to attract people from a limited area, large companies must think on a more global scale. The local business may rely on personal networking via referral groups, Chambers of Commerce and community organizations. Participation in social sites is often confined to a smaller audience of followers, who tend to live and work in the same geographic area. (However, as businesses grow, they may consider expanding their service area or even looking for online sales opportunities. Their participation in online social sites can act as a springboard to find a larger customer pool.) While national and international companies may use Social Media Marketing for the same purpose as smaller companies – to build relationships and obtain referrals – their overall strategy will not be the same. The business owner or operating officers may have no personal involvement in the Social Media Campaign or be involved in local face-to-face referral networks.
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Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social media is about being social, which means that most conventional marketing/promotion is not going to work on social media.
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Measuring what matters is the most effective way to ascertain ROI, of course when it comes to social media marketing. But, inevitably, that means firstly establishing what ‘matters’ most to each individual business. And, unfortunately, traditional marketing metrics still focus doggedly on cash generated per £1 spent. Old school thinking. One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing. This article outlines the ROI factors.
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If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. This guide provides reminders and tips that will help you successfully implement your social media strategy.
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