Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. Ignore them at your peril.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social media is about being social, which means that most conventional marketing/promotion is not going to work on social media. 
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Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources. Most important among these is time, especially the owner’s or solopreneur’s time since there’s always something else that needs to get done that will yield an easily measureable return. As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results.
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You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update. If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button. Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others. If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else. If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
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Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
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Measuring what matters is the most effective way to ascertain ROI, of course when it comes to social media marketing. But, inevitably, that means firstly establishing what ‘matters’ most to each individual business. And, unfortunately, traditional marketing metrics still focus doggedly on cash generated per £1 spent. Old school thinking. One of the most amazing things to consider when discussing social media marketing ROI is the sheer variety and volume of different types of ROI based on activities undertaken via social media engagement and blog marketing. This article outlines the ROI factors.
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Web video is a key part of the content marketers' portfolio. With today's technology, video content is less costly, easier to create and more effective than ever. And B2B companies have taken notice. Loads of really useful information in this posted presented by way of an infographic.
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2012 saw a number of unbelievable social media ‘fails’ last year. It seems that even with dedicated social media teams, in-house lawyers and years of marketing experience some big businesses dug their own traps and then flung themselves into them when it came to their online engagement. In light of that, how can small and medium enterprises (SMEs) expect to fair well? While there has been a massive drive to get businesses online both to sell and to actively engage with their audiences there has been a sense of ‘Fools rush in…’ to the whole thing.
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