Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid. Ignore them at your peril.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan. 
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Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
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Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
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Planning and executing effective online marketing strategies is a big challenge for small businesses. Below are 10 tips for how small businesses can amplify their marketing efforts by leveraging social media.
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Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.
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With so many great social media marketing tips getting shared in the blogosphere, this excellent post highlights some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. Why not carry out a social media audit first to see how many of these you are currently doing. A good starting point!
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If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls. But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
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Are you looking to create content that engages your audience and compells them to take action? Does your content connect with people and encourage them to engage? In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.
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With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks. Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media.
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You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update. If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button. Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others. If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else. If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
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There’s no doubt about it, social media has changed the rules when it comes to customer service. Does this mean that every company needs to purchase a complex system that captures every mention of them on the web?
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Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to this generational shift: 1) social media 2) mobile devices enabled with wireless broadband and 3) Google and other search engines continual evolution. Here is a list of the top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.
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