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Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients. Below is a list of 10 social media tracking tools you should know about.
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Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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Once you’ve created and are maintaining your business blog, it’s important that you market it to your audience. While the most common way of doing this is through social media, it’s in your best interest to diversify your marketing efforts. Social media is an excellent place to start, and has more than likely been a significant contributor to the visitors you’ve had thus far. However, in a saturated online world, you may not always get through the every customer using that method. Everyone’s inboxes and media feeds are over-flowing with another marketing pitch or new blog post. To reach your broadest audience, you must utilize a variety of tools:
Gary Hitching's insight:
It's important to market your business offline as well as online. For example, giving out business cards with a URL to your site at networking events and trade shows is simple yet effective. The other very effective tactic is using a direct mail two-step approach to drive traffic to your blog or website. This is where your letter or post card has a compelling call to action with a URL. Don't forget that people sold stuff long before the invention of the Internet. Sometimes high-touch is better than high-tech.
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2012 saw a number of unbelievable social media ‘fails’ last year. It seems that even with dedicated social media teams, in-house lawyers and years of marketing experience some big businesses dug their own traps and then flung themselves into them when it came to their online engagement. In light of that, how can small and medium enterprises (SMEs) expect to fair well? While there has been a massive drive to get businesses online both to sell and to actively engage with their audiences there has been a sense of ‘Fools rush in…’ to the whole thing.
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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There are many calling themselves social media experts these days. Here are some top tips for 2013 from some of the more recognised social marketing experts respected by the wider industry.
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As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.
CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.
So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”
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If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. While it’s true many social media tools offer the opportunity to connect with global audiences, they’re also great for driving local business when used in a targeted fashion. If your customers and prospects are using social media tools, and a little research will likely prove they are, then it just stands to reason that if you can find ways to meet them where and when they choose to interact, you’ll get more chances to be their go-to provider. This article by the excellent John Jantsch gives you 5 ideas for driving local business using social media.
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If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. 4 Poll Tools for your social media strategy An effective social media strategy should include different ways to interact with your customers and prospects. But here’s a question for you – are you utilizing your social media presence to its fullest potential? Well, chances are you’re missing the mark by underutilizing at least one tool at your disposal – Facebook polls. But you may be wondering why should you bother spending time doing all the work that comes along with polling your audience?
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Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
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You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update. If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button. Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others. If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else. If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
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What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with. .
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You may think that outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different tactics that apply better in some situations than others. Strictly defining what you “can” and “can’t” do under inbound marketing, or any other marketing strategy, isn’t always helpful. This articla looks at some of the tactics commonly used and how they might be classified,and puts aside the “good” or “bad” values to look at the big picture.
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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus . No so. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons. Read on...
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There’s no doubt about it, social media has changed the rules when it comes to customer service. Does this mean that every company needs to purchase a complex system that captures every mention of them on the web?
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