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With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are doing their utmost to better understand the demographics behind today’s leading social networks. Culling critical data from Pew Research Center’s 2013 social media survey, the team at Docstoc created a fantastic new infographic that explores the key demos behind social media. 
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You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update. If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button. Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others. If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else. If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.
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There are many calling themselves social media experts these days. Here are some top tips for 2013 from some of the more recognised social marketing experts respected by the wider industry.
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The 4Ps of Marketing, or Marketing Mix, have been the traditional building blocks of the marketing foundation since the early 1950s. While there have been changes and additions, these pillars have generally stood the test of time and remain key pillars in the science of marketing. The question is, does social media fit into the 4Ps and, if so, where?
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Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.
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Today, the social media landscape is nothing if not unsettled. Google is drastically changing its business model, and a linchpin of its strategy is Google+, a platform Google aspires to take beyond what we currently think of as a social media network. Facebook is about to launch an IPO; how the new ownership dynamics will affect the firm's strategy is anybody's guess, but earnings pressure and accountability to stockholders will now have to factor into its business plan in a big way.
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus . No so. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons. Read on...
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The rise of Facebook, Twitter and other social networking platforms are challenging the traditional methods of messaging with Facebook announcing a "Modern New Messaging System" and even major brands such as Ben&Jerry announcing that they will will no longer be emailing but “Facebooking” updates to their Facebook news feed instead.
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