Digital Marketing Power

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

The strategy of a Social Media campaign is different for a company with several thousand employees and a national audience than it is for a small local business. While the local business works to attract people from a limited area, large companies must think on a more global scale. The local business may rely on personal networking via referral groups, Chambers of Commerce and community organizations. Participation in social sites is often confined to a smaller audience of followers, who tend to live and work in the same geographic area. (However, as businesses grow, they may consider expanding their service area or even looking for online sales opportunities. Their participation in online social sites can act as a springboard to find a larger customer pool.) While national and international companies may use Social Media Marketing for the same purpose as smaller companies – to build relationships and obtain referrals – their overall strategy will not be the same. The business owner or operating officers may have no personal involvement in the Social Media Campaign or be involved in local face-to-face referral networks.

You've probably thought about deleting your Facebook account before, but for one reason or another you've been unable to commit. Maybe you're applying for a job and don't want your future employer to see pics of you at college frat parties. Or maybe you just can't stand one more depressing status update.

If you're serious this time about deleting your Facebook account, escaping the social networking giant can be a lot more complicated than you would think. There are necessary steps you should take before pressing that delete account button.

Remember, deleting your account is very different from deactivating your account. You can deactivate your account at any point, and when you want to return everything is as you left it. While your account is deactivated, people on Facebook will not be able to search for you, but some information like messages you've sent may still be visible to others.

If you permanently delete your account, you will not be able to regain access to your account again, ever. Most personally identifiable information is removed from the Facebook database, but some may remain such as your name if you sent a message to someone else.

If you're planning to delete your Facebook account permanently, read on to learn about what steps you should take first.

What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local.  As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI.

Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with.

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Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients.

Below is a list of 10 social media tracking tools you should know about.