Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Video SEO Success in 30 Minutes or Less - A Case Study

Video SEO Success in 30 Minutes or Less - A Case Study | Digital Marketing Power | Scoop.it

 

Penguin and Panda have clearly demonstrated that the rules of the SEO game have changed. Many businesses have made the turn toward inbound marketing, recognizing that content is king. Video SEO is an excellent tool for content marketing and inbound marketing, yet many small businesses fail to embrace it.

Small business owners are excellent candidates for video SEO since they posses strong industry knowledge and passion. But properly leveraging that knowledge and extracting it from their heads can be difficult. Here is a low-cost and quick Video SEO Case Study with proven results.

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The Importance of Video in Social Media Marketing

The Importance of Video in Social Media Marketing | Digital Marketing Power | Scoop.it

Web video is a key part of the content marketers' portfolio. With today's technology, video content is less costly, easier to create and more effective than ever. And B2B companies have taken notice. Loads of really useful information in this posted presented by way of an infographic.

 

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Supercharge Your Social Media Strategy with Video Content

Supercharge Your Social Media Strategy with Video Content | Digital Marketing Power | Scoop.it

Video content can greatly amplify your social media marketing.  Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels.  If you have not hopped on the video content train, now is the time.  Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it.  A great way to test the waters is to create a short, highly shareable video.

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12 Tips to Instantly Enhance Video Production Quality

12 Tips to Instantly Enhance Video Production Quality | Digital Marketing Power | Scoop.it
Video content can be a valuable asset in your inbound marketing content mix. In fact, by 2013, 90% of internet traffic is expected to be video.
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