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Scoop.it!
Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves. Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it. 
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Scoop.it!
Business has always been about competition. Online, it is competition on steroids. Depending on which study you read, online attention spans range from four seconds to 10 seconds. With tabbed browsing, online attention spans are getting even shorter. As a result, if your website doesn’t shout your value proposition—particularly if you’re in a highly competitive industry—your visitors are only click of the back button away from a page crammed with your competitors. So not only do you need to get their attention fast, but also gain their trust. You must communicate who you are, what you do, and what makes you better than your competition. This article suggests 4 basic but highly effective ways to differentiate your business online.
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Scoop.it!
So you can't code and terms like PHP/mySQL sound really strange to you. That's just fine, but there's value to being able to evaluate web design in more articulate terms than "ooh, pretty" or "that's confusing!" It's not a secret that having a company website is no longer optional. 74% of Americans are now plugged-in, and why flip through the yellow pages when Google is so much more convenient?Discover what every content marketer, small business owner and regular Joe needs to know about effective web design principles.
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