Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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6 Parallels Between Old-School B2B Sales Tactics & SEM

6 Parallels Between Old-School B2B Sales Tactics & SEM | Digital Marketing Power | Scoop.it

Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing.

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4 Ways To Boost The Value Of Your B2B Marketing Content

4 Ways To Boost The Value Of Your B2B Marketing Content | Digital Marketing Power | Scoop.it
B2B buyers are increasingly turning to online marketing content to help them research purchasing decisions before they reach out to interact with B2B sellers.
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