Digital Marketing Power

Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing.

According to Eloqua’s B2B social media infographic, 64% of companies use social media.  So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile?

This article looks at three common goals:

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.

When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition.