Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Digital Marketing Power | Scoop.it
From www.wisecowconsultants.com - June 27, 2013 2:27 AM
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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Scooped by Gary Hitching
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3 Creative Ways To Market Your Business Blog without Social Media

3 Creative Ways To Market Your Business Blog without Social Media | Digital Marketing Power | Scoop.it
From www.reviewzntips.com - March 25, 2013 9:53 AM

Once you’ve created and are maintaining your business blog, it’s important that you market it to your audience. While the most common way of doing this is through social media, it’s in your best interest to diversify your marketing efforts.

Social media is an excellent place to start, and has more than likely been a significant contributor to the visitors you’ve had thus far. However, in a saturated online world, you may not always get through the every customer using that method. Everyone’s inboxes and media feeds are over-flowing with another marketing pitch or new blog post.

To reach your broadest audience, you must utilize a variety of tools:

Gary Hitching's insight:

It's important to market your business offline as well as online. For example, giving out business cards with a URL to your site at networking events and trade shows is simple yet effective. The other very effective tactic is using a direct mail two-step approach to drive traffic to your blog or website. This is where your letter or post card has a compelling call to action with a URL. Don't forget that people sold stuff long before the invention of the Internet. Sometimes high-touch is better than high-tech.

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