Rembember the days of meta tag domination – when all you had to do to get a first page ranking in search engines was to have a few keywords in your meta tags? Those days are over. Search engine marketing has morphed into a complex beast consisting of domain authority, page rank, follow/no-follow, and social cues, just to name a few.
With all the complexities that have appeared in search engine optimization over the last 10 years, many people have shifted towards strategies of trying to influence the search engines by getting thousands of crappy links pointing to their sites using unnatural and automated methods. That was effective in the last several years but now that Google is getting smarter and penalizing for trying to game the system, using “black-hat” SEO techniques can actually hurt your rankings.