5 questions to answer before developing a mobile marketing strategy for B2B and building a business case using data in Google Analytics.
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Digital Marketing Power
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Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by
Gary Hitching
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Scoop.it!
There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see the value and perceives that building a website is all he needs to do to be “found online” and generate mountains of cash. 
Gary Hitching's comment,
January 16, 2012 2:14 PM
Thanks Lisa for your interest in this article and my site. I would love to have you as a follower if that's of interest to you.
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Scoop.it!
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more.
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