Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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50 Reasons Your Website Deserves to Be Penalized By Google

50 Reasons Your Website Deserves to Be Penalized By Google | Digital Marketing Power | Scoop.it

 

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves.

Unfortunately, there’s a flipside: a penalty. That’s the consequence of Google taking issue with something on your site. Sometimes a penalty is well deserved, but even if you know you’re in the wrong, you probably want to do something about it.

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A Getting Started Guide for Google+

A Getting Started Guide for Google+ | Digital Marketing Power | Scoop.it

Google created and launched its own social network in 2011 called Google+.

Aside from being “just another social media platform,” Google+ also integrates Google products, services and search engine features all into one easy-to-navigate page. As a business, you can create a Google+ Page and build a community around it. This not only gives you the benefit of connecting your business with potential customers, but also boosts your website’s placement in Google-powered search engine results.

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Complete Guide to Google Adwords Analytics

Complete Guide to Google Adwords Analytics | Digital Marketing Power | Scoop.it

Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to ignore this paid channel. In order to get optimum results from your Adwords campaigns you must possess good practical knowledge of how Adwords works and how different campaigns, ad groups, keywords and landing pages are analyzed and optimized for traffic and conversions.



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It’s Time To Start Taking Google Plus Seriously

It’s Time To Start Taking Google Plus Seriously | Digital Marketing Power | Scoop.it

Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus

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No so.  At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons.  Read on...

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