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Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?
Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:
There are currently 750,000 apps in the App Store alone.These apps have over 40 billion downloads.There are one billion smartphones existing in the world, and that number is growing.
There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.
In this post, I share the top three most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile.
