Digital Marketing Power

Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing.

According to Eloqua’s B2B social media infographic, 64% of companies use social media.  So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile?

This article looks at three common goals:

As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies.  Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.

CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.

So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”