Digital Marketing Power

Social Media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads and sales.

Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each other as they interrelate to one another. The interaction between Yin and Yang establishes harmony and gives birth to things.

Mastering Social Media marketing depends very greatly on your ability to understand and capitalize on the power of these two forces in all that you do. Certain components lend themselves to one or the other but without each one working in tandem, your Social marketing will fail, one way or the other.

Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social media is about being social, which means that most conventional marketing/promotion is not going to work on social media.

If you’re like most marketers, you have a host of tools you use to help you get through the work-day.  Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done.  This guide provides reminders and tips that will help you successfully implement your social media strategy.

The big question that is often asked about social media when it comes to investing money, resources and time is “what is the return on investment?”

Some pundits will say that is not the right question because it is like asking “what is the ROI on your phone?”. Others will say social media should stand up and be measured in its own right. The challenge though is that we live in a multi-channel marketing world and the path to your sales door for your product is not a straight path and easy to measure.