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Scoop.it!
Do you have a client who needs or already has a social media presence but has no clue or lack any type of measurement throughout. Are you looking to provide added value service to your existing client based or offer new services to your new and potential clients. Get yourself acquainted with these tools to help you or your clients. Below is a list of 10 social media tracking tools you should know about.
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2012 saw a number of unbelievable social media ‘fails’ last year. It seems that even with dedicated social media teams, in-house lawyers and years of marketing experience some big businesses dug their own traps and then flung themselves into them when it came to their online engagement. In light of that, how can small and medium enterprises (SMEs) expect to fair well? While there has been a massive drive to get businesses online both to sell and to actively engage with their audiences there has been a sense of ‘Fools rush in…’ to the whole thing.
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts. The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective. Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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There are many calling themselves social media experts these days. Here are some top tips for 2013 from some of the more recognised social marketing experts respected by the wider industry.
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As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.
CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.
So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”
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Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
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What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI. Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with. .
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You may think that outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different tactics that apply better in some situations than others. Strictly defining what you “can” and “can’t” do under inbound marketing, or any other marketing strategy, isn’t always helpful. This articla looks at some of the tactics commonly used and how they might be classified,and puts aside the “good” or “bad” values to look at the big picture.
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Google Plus is a ghost town. Google Plus is for computer nerds or photographers. Google Plus is like a lame version of Facebook. No one reads anything on Google Plus. No one cares about Google Plus . No so. At some point you’re going to need to pay attention to that social network gnat that’s buzzing at your ear, and for very good reasons. Read on...
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