Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Creating Traffic Driving Blog Posts

Creating Traffic Driving Blog Posts | Digital Marketing Power | Scoop.it

 

There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

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Social Media: 23 Ways To Promote Your Blog

Social Media: 23 Ways To Promote Your Blog | Digital Marketing Power | Scoop.it
You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
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Inbound Marketing Tips: Link Building with Influential Bloggers

Inbound Marketing Tips: Link Building with Influential Bloggers | Digital Marketing Power | Scoop.it

We know that social signals like a recommendation or mention by someone a customer knows holds more weight than a Google search result.  So, why is link building is important? Getting your business’s name out there among influencers (people who are able to influence purchase decisions of other people) not only will mean benefiting from word of mouth, but if you are able to get links from these influencers, it will help with your inbound marketing and SEO as well.

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How a Blogger can Build a Global Audience from Zero

How a Blogger can Build a Global Audience from Zero | Digital Marketing Power | Scoop.it

If you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?”

200 years ago when you built a business it was about starting local. Today with the world wide web and easy to use social networks that have global reach and real time communication, building a global audience from scratch is within your reach and budget that was not feasible even 5 years ago.

So where do you start? What tactics do you use? What tools are available that work?

These are some of the questions you will need to find the answers for to reach your goals. This article should give you some of the answers.

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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Digital Marketing Power | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

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27 Business Blogging Lessons to Explode Your ROI

27 Business Blogging Lessons to Explode Your ROI | Digital Marketing Power | Scoop.it

Planning on creating content in the coming year? Research indicates you're not alone. 91% of B2B marketers will be creating custom content in 2013, and 2/3 cite being able to write enough as their biggest challenge. If you're scraping for ideas to fill your content calendar in coming weeks, we've developed a list of ideas to boost your creativity back to full throttle

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