Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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39 Awesome Tools and Resources for Blogging and Social Media Marketing

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Digital Marketing Power | Scoop.it
From www.wisecowconsultants.com - June 27, 2013 2:27 AM
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.39 Tools and Resourves for blogging and social media marketing Social media used to be what teenagers and students did after dinner. Blogging was an online personal diary where you kept pictures of your dog, cat and travels. If you mean business and and need to market and monetize your company, personal brand, website or blog to take advantage of the opportunities the social web has opened up, then you need the right tools, resources and advice to guide you. The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that you may find helpful with blogging and social media marketing.
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10 Best Practices for Better Social Media Writing

10 Best Practices for Better Social Media Writing | Digital Marketing Power | Scoop.it
From inspirationfeed.com - April 8, 2013 3:44 AM

Businesses today are all aware of the importance of the social media so they are all getting involved engaging with their audience in this manner, but unfortunately not all companies out there know how to properly write for this media and that’s the reason why many of them don’t see the social networking success that everyone talks about.

Writing for social media may sound simple, but it’s actually much more complex than posting on your personal social profiles on a Saturday afternoon. Just one simple mistake can sometimes cause significant damages to an organization’s reputation. People use social media websites because they like to be social, to hang out.

These are great platforms businesses can use to push out more information to their followings, find out more about their audience i.e. potential or actual customers, and showcase their business on a more personal level. If you want to help your organization to get the message out using these channels, while at the same time maintaining the good reputation it was so hard to build, here are few tips you can use:

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Social Media: 23 Ways To Promote Your Blog

Social Media: 23 Ways To Promote Your Blog | Digital Marketing Power | Scoop.it
From heidicohen.com - June 25, 2013 3:02 AM
You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.
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3 Creative Ways To Market Your Business Blog without Social Media

3 Creative Ways To Market Your Business Blog without Social Media | Digital Marketing Power | Scoop.it
From www.reviewzntips.com - March 25, 2013 9:53 AM

Once you’ve created and are maintaining your business blog, it’s important that you market it to your audience. While the most common way of doing this is through social media, it’s in your best interest to diversify your marketing efforts.

Social media is an excellent place to start, and has more than likely been a significant contributor to the visitors you’ve had thus far. However, in a saturated online world, you may not always get through the every customer using that method. Everyone’s inboxes and media feeds are over-flowing with another marketing pitch or new blog post.

To reach your broadest audience, you must utilize a variety of tools:

Gary Hitching's insight:

It's important to market your business offline as well as online. For example, giving out business cards with a URL to your site at networking events and trade shows is simple yet effective. The other very effective tactic is using a direct mail two-step approach to drive traffic to your blog or website. This is where your letter or post card has a compelling call to action with a URL. Don't forget that people sold stuff long before the invention of the Internet. Sometimes high-touch is better than high-tech.

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