Digital Marketing Power

This article discusses the ways the inbound, social media, marketing can effect your outbound, traditional, marketing efforts.  As companies are beginning to understand that their customers are constantly online and that social media websites are an effective, inexpensive way to communicate with them, budgets are going up.  Businesses are allocating more money to social media marketing.  When thinking of the flaws in social media marketing, this one is not something I had previously thought of and I find it very interesting: Companies are having their customers fill out information such as names, email addresses, birth dates, etc. through social media webpages.  They are then using this information to determine target markets and necessary traditional media that should be used.  Many customers, though, are not comfortable giving out their personal information over the internet, and are giving these companies false information.  This false information can effect the success of any traditional campaign, and something needs to be done to avoid this.  The article gives a few suggestions, such as requiring valid email confirmation, that I now understand and believe should be done.  When measuring the success of your traditional media, it is important to measure the success of any social media efforts used to fuel the traditional.  This is something to keep in mind while measuring. 

Is Inbound Marketing Trashing My Outbound Marketing?