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![24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Power | Scoop.it](https://img.scoop.it/L2oUabjPV3OJ6ILz94n1bTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent? What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?
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Scooped by Gary Hitching |
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You may think that outbound marketing is active while inbound marketing is passive. Well, in some ways those are viable definitions, but they are limiting too. Inbound marketing (like outbound) has degrees of strategy and scope that depend on the goals and circumstances. There are different tactics that apply better in some situations than others. Strictly defining what you “can” and “can’t” do under inbound marketing, or any other marketing strategy, isn’t always helpful. This articla looks at some of the tactics commonly used and how they might be classified,and puts aside the “good” or “bad” values to look at the big picture.
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Scooped by Gary Hitching |
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Are you looking to create content that engages your audience and compells them to take action?
Does your content connect with people and encourage them to engage?
In this article, you'll learn 26 ways to make content that engages people, in an A-Z guide of tips that you can apply to your business.
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Scooped by Gary Hitching |
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Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.
The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.
Social media brings the most opinions in the digital marketing space, and what follows just demonstrates that fact:
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Scooped by Gary Hitching |
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Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on their own. Coca Cola is making sure that it is embracing this changing paradigm in marketing and creating content that is liquid and contagious and let the global crowd create the dynamic stories about a brand. This is the crowd sourcing of marketing. This is what makes social media marketing so effective, it taps into the leverage of the conversations of billions of people that communicate and share daily on the global web.
