How viral video could do more than a TV ad | Digital Marketing Power | Scoop.it
From www.marketingweek.co.uk (via @MEERKATworksLtd) - March 22, 2012 7:57 AM

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce. Sean Hargrave looks at the best formula to give videos the contagious nature they need.