Digital Marketing Power

Now that email marketing has been around for years, every retailer has an email marketing program. But, each program is at a different level of sophistication.

Do you ever wonder where your program ranks compared to others? Need helping mapping out where to go from where you are?

The crawl, walk, run metaphor and PR can resonate with many marketers. Many times after finishing a race, you will hear a runner say, “I’m never doing that again!” But after just a few days, the runner is already planning her/his next race.

Getting to the finish is hard, and at times may not seem worth it; but in the end, you can recognize your achievements and realize you can push yourself to be better, both as a runner and as an email marketer.

If you hear, “Put down the burrito and step away from the re-fried beans”, coming through a megaphone from the other side of your office, you know you have a problem. Unlike when you have a problem with your email marketing efforts, there is no one with a megaphone letting you know you’re in trouble. The problem is that most people don’t realize they have a problem; unlike a bad case of you know what. We’ve all been there. You don’t know where it started. You don’t know how to fix it. And, unfortunately, you don’t know what to do about it. If, after taking a step back, you realize that your marketing strategy is about as pretty as a greasy bean and cheese burrito, on the exit, it’s time to rethink your strategy. The last thing you want is for it to get out of control. Email marketing isn't a science, but there are basic rules you need to follow.