Digital Marketing Power

The World Wide Web and permission based inbound marketing continues to revolutionize the marketplace and you can only ignore it at your own peril. It is pretty obvious that people are more and more averse to being interrupted by some marketing message and this will tend to annoy them rather than put them in the right mood to buy from you.

Social media is part of our everyday life and we enjoy the conversation and the friendships that we develop everyday. You can find people blogging or sharing songs, pictures and links on Facebook and Google plus but you will find them sharing more on Twitter.

Even though the site has been in existence for over 5 years now, there are a lot of people who still don’t understand those who are addicted to the microblogging platform. Here are some reasons to love Twitter...

Last month, this author wrote about "How to Tell if Your Agency Sucks at Digital" and tips for selecting an agency that actually knows digital and can demonstrate their knowledge about it. Here he focuses on digital strategy and ensuring that the marketing tactics to be deployed are the right ones and will work in a unified manner to drive optimal impact on business objectives.

Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of measuring ROI there are other benefits for placing your content on the highly trafficked Social media sites such Links (sometimes 100′s and 1000′s of links), Long-term traffic from linking sites, Improved search ranking and Long-tail search traffic.

Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers. The talented Peter Kim, a former Forrester analyst, outlined a framework for measuring Social Media.  Here is his framework for measuring Social Media benefits

In the marketing world, getting in on the ground floor of the latest digital trend can pay huge dividends for users, particularly if they’re brands. But it’s difficult to know exactly which emerging site or app to dive into with both feet. Not every idea pans out, regardless of how much VC funding is acquired. True success depends on widespread adoption of the masses, or at least a dedicated community who simply can’t do without that service. So for marketers planning for 2012 (maybe a bit late), where should they start?

In 2012, the expanding digital industry is destined to affect marketing. Try these five resolutions for marketing success courtesy of Mashable.

Inbound marketing is all the rage. Social media has us consumed.  B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce themselves.

For many of us, it’s working!  Visitors are showing up at rates we’ve never seen before. Some are just stopping by to see what we’re offering, some clicking around the site to check us out and of course those that decide to take the bait, oops, I mean fill out the lead form.

If you hear, “Put down the burrito and step away from the re-fried beans”, coming through a megaphone from the other side of your office, you know you have a problem. Unlike when you have a problem with your email marketing efforts, there is no one with a megaphone letting you know you’re in trouble. The problem is that most people don’t realize they have a problem; unlike a bad case of you know what. We’ve all been there. You don’t know where it started. You don’t know how to fix it. And, unfortunately, you don’t know what to do about it. If, after taking a step back, you realize that your marketing strategy is about as pretty as a greasy bean and cheese burrito, on the exit, it’s time to rethink your strategy. The last thing you want is for it to get out of control. Email marketing isn't a science, but there are basic rules you need to follow.

We’ve all been there: You’ve had a raucous weekend, and now it’s Monday morning, time to drag yourself into work. If you have a certain kind of job, it’s no big deal. You can coast a bit, maybe surf the web and take a few extra trips to the water cooler until you feel up to reallyworking.But if your job requires you to be creative — and perhaps you’re getting paid a decent amount to come up with ideas — then you don’t have that option. In that case, you have to start coming up with ideas even though you’d rather be lying on your couch eating Cheez Doodles. What to do? Mashable checked in with some digital innovators and a few professors who study creativity to get some tips on how to get the upper hand on the muse. Below are seven suggestions.

CMO.com turned to its array of contributors, colleagues, and staff and asked them what they envision the new year will bring for the digital marketing world. From new shopping behavior, to making sense of big data, to social TV and a mobile majority, their range of answers is staggering. Here is what they said we can expect in the coming 12 months.