Digital Marketing Power

Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.

Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.

We’ve all been there: You’ve had a raucous weekend, and now it’s Monday morning, time to drag yourself into work. If you have a certain kind of job, it’s no big deal. You can coast a bit, maybe surf the web and take a few extra trips to the water cooler until you feel up to reallyworking.But if your job requires you to be creative — and perhaps you’re getting paid a decent amount to come up with ideas — then you don’t have that option. In that case, you have to start coming up with ideas even though you’d rather be lying on your couch eating Cheez Doodles. What to do? Mashable checked in with some digital innovators and a few professors who study creativity to get some tips on how to get the upper hand on the muse. Below are seven suggestions.