Digital Marketing Power

Social media is no longer a reminder or subsidiary medium. To understand and invest in this medium, marketer need to have a strategy in place, risk appetite in case of failure and a measurement system which is in sync with the brand objective.

Dos and don’ts of social media have been chalked out quite a lot of times. However, experts express that to make the medium a permanent part of the media mix without risking RoI, there are a few business rules that they can keep in mind.

Out with old and in with the new. It’s a saying we hear a lot, but does it apply to your new year’s marketing plan? If your existing marketing mix consists of traditional strategies that fail to achieve optimal results, it’s time to make the most of the new year and add more digital marketing to your overall marketing plan.

This doesn’t mean you should completely replace what you have now, but do look at how to integrate digital strategies such as new marketing software or other tools into your current plan.

With this in mind,take a look at the following digital strategie for prime results going into 2012