Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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A-Z of LinkedIn Marketing

A-Z of LinkedIn Marketing | Digital Marketing Power | Scoop.it

LinkedIn recently announced that they now have over 225 million users.  A reminder that LinkedIn gives opportunities to connect and communicate for both individuals and businesses across more than 200 countries. In this post, we will look at some of the main features that are available for individuals and businesses on LinkedIn..

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | Digital Marketing Power | Scoop.it

On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

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5 Steps To Measure The ROI Of Digital Media Channels

5 Steps To Measure The ROI Of Digital Media Channels | Digital Marketing Power | Scoop.it

Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media. Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. 

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