Digital Marketing Power

Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of measuring ROI there are other benefits for placing your content on the highly trafficked Social media sites such Links (sometimes 100′s and 1000′s of links), Long-term traffic from linking sites, Improved search ranking and Long-tail search traffic.

Because you develop these high-value links, you can easily rank prominently for targeted terms in search engines and increase your long-tail traffic which will stabilize at a much higher number than the pre-social marketing campaign numbers. The talented Peter Kim, a former Forrester analyst, outlined a framework for measuring Social Media.  Here is his framework for measuring Social Media benefits

Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact.

Here are 7 slides that make for an awesome monthly marketing report.