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You may or may not have heard this recently, but SEO seems to have introduced a new sibling into the online marketing family: ASO (or App Store Optimization) is the online marketing of mobile apps through items like their descriptions, keywords, titles, and more. Because apps are marketed somewhat similarly, but not the same way as traditional web content, the industry has dubbed this area of optimization accordingly by giving it the name ASO, and thus identifying the “store” as the means through which one attempts to market their app successfully.
