8 Predictions for Location-Based Marketing in 2012 | Digital Marketing Power | Scoop.it

2011 was a major stepping stone for location-based services. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based marketing, as check-ins continue to cross over into the mainstream. Here are eight predictions for location-based marketing in 2012.