Digital Marketing Power

John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future. I’m talking about Social – Local – Mobile SEO/search marketing… the exciting golden triangle of unification and synergy created by billions of people armed with mobile computing devices who are seeking and finding instant gratification, wherever they are and wherever they go. The business case for this evolution is clear. The writing is on the wall. And unless you, as a business owner, adapt quickly to this change, you’ll be leaving money on the table! Mobile SEO that is focused locally and integrated socially will drive relevant, quality traffic that converts far better than any other option – and the volume of this traffic is set to grow exponentially in coming years.

Mobile marketing – it’s not just for big brands with few local roots any more. Mobile marketing has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Plus, it can save you a small fortune compared to other PR, promotions, and advertising channels.

Nowadays, a mobile phone is more than a social communication device meant for calling, texting, watching YouTube videos, and searching the web. No, today’s smart phones are the marketing department for small businesses, non-profits, and start up entrepreneurs. Mobile marketing via smart phone apps, currently offers prime opportunity for businesses to connect with consumers 24-7 in their local community—putting a face to local businesses that they might otherwise never find. The following 8 smart phone apps are helping consumers put a face to local businesses.