Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Nowadays ‘social media startup’ kits are pretty redundant as most B2B companies have tried their hand at social media marketing. According to Eloqua’s B2B social media infographic, 64% of companies use social media. So with the vast majority being socially active - how do you ensure you have the right strategy in place and make it worthwhile? This article looks at three common goals: 
No comment yet.
Sign up to comment
Scoop.it!
As we head into a new year, it seems that social media will continue to play a vital role in most businesses’ online marketing strategies. Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.
CEOs are spending much of their online efforts focused on management of their company’s social media accounts and researching new opportunities they could put to work. Some of them try to be active on as many networks as possible, while others focus their efforts on one or two platforms, updating them diligently in hopes of building a tight-knit, engaged audience.
So what is the best solution for combating your customers’ ever decreasing attention span and developing a foolproof social media and online strategy? The short answer is, “There is none.”
Scoop.it!
At the start of the 21st century, the advertising industry is guiding one of history's most massive stealth efforts in social profiling. At this point you may hardly notice the results of this trend. You may find you're getting better or worse discounts on products than your friends. You may notice that some ads seem to follow you around the internet. Every once in a while a website may ask you if you like a particular ad you just received. Or perhaps your cell phone has told you that you will be rewarded if you eat in a nearby restaurant where, by the way, two of your friends are hanging out this very minute. Are you being watched?
Scoop.it!
Can brands bridge the physical and digital divide and establish deeper connections with their social media fans and followers? This post suggests a few ways it can be done.
|
Scoop.it!
|
|
Scooped by Gary Hitching |
Scoop.it!
Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture.
|
|
Scooped by Gary Hitching |
Scoop.it!
Big brands like Samsung which are the forerunners in the race have proven for themselves the ROI from investing in digital in the past. 2012 will only see a surge in this investment; and concerted efforts by both the brand and their advertising partner to prudently utilise the various digital channels to the best of their capacities.
