Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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9 Amazing Mobile Marketing Statistics Every Marketer Should Know

9 Amazing Mobile Marketing Statistics Every Marketer Should Know | Digital Marketing Power | Scoop.it

This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.

What data do we have that supports the premise that mobile marketing is the next big thing? Glad you asked.

Here are 9 amazing facts and figures about mobile marketing that’ll help you wrap your head around why mobile is going to be bigger than radio, TV, and the personal computer – combined.

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Responsive Design - It's Not All About Eye Candy

Responsive Design - It's Not All About Eye Candy | Digital Marketing Power | Scoop.it

While searching on your phone Something Interesting! shows up and you decide to click on it. This leads to a minuscule website requiring a combination of creative mobile gestures (press and zoom, swipe, drag, tilting the phone a different way) to help you sift through content. You zoom in, "No, that's too close." You move up, "Argh, that's too far up." After a while you have already forgotten what the Something Interesting! was and an incoming text message reclaims your attention, leaving the hard-to-navigate website in the dust.

This is where responsive design comes in.

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