Genius QR code marketing campaign from Heineken at music festival | Digital Marketing Power | Scoop.it

QR codes have been getting a good bit of flak recently as a fad that are mostly used by brands and marketers but ignored by consumers. There have been some pretty silly uses but this latest campaign from Heineken is actually a very smart and social way for them to be used at a music festival. Check out the short video to see what it was all about