Digital Marketing Power

The fundamental appeal of branded, business-centric mobile applications is clear: Whatever your company does online can also be done on smartphones, which adds portability, location targeting and other cutting-edge technological enhancements to the mix.

The potential of mobile apps extends far beyond marketing. Sure, companies can leverage applications to promote their products and services, reaching on-the-go consumers looking for compelling places to shop or grab lunch.

But mobile apps can also support online purchase transactions, customer loyalty programmes, turn-by-turn directions and social media interactions.

By 2014, mobile internet should take over desktop internet usage,”  that’s one of the key points in a recent infographicscontaining various stats on the future of mobile; in other words, in a few years from now mobile devices will be more commonplace than desktop computers.

As a business, how do you benefit from this trend? Here are 10 ways your business can benefit from the mobile marketing trend:

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:

There are currently 750,000 apps in the App Store alone.These apps have over 40 billion downloads.There are one billion smartphones existing in the world, and that number is growing.

There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing. 

In this post, I share the top three most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile.

There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.  However there are still several different options facing brands that want to create a mobile optimised site. Responsive design is seen by many as being the future of web design. So to show how responsive design can be applied in retail, here are 10 examples of ecommerce sites built using responsive design.